Igniting Social Intelligence

Illuminating Your Path to Social Success


Hi! I’m Malena

I'm the founder of Ignited Insights, and I'm passionate about uncovering the stories hidden within data. As a senior social media consultant, insights analyst, and digital strategist, I thrive on that 💡 moment when the data reveals its narrative.

With a background primarily in linguistics, complemented by cultural studies, foreign languages, and psychology, I bring a rich, holistic perspective to data analysis.

My journey in the world of insights began in the pharmaceutical industry, where I worked on multi-market research for several years. Since then, I've expanded my expertise to include:

  • FMCG (Fast-Moving Consumer Goods)

  • Automotive Industry

  • Alcoholic Beverages Market

One of my key strengths is my multilingual capability. I work fluently in English, Spanish, and German, enabling me to deliver insights that transcend borders and drive international success.

Healthcare

FMCG

Finance

Automotive

Fashion
& Beauty

Tech

WORKED WITH

Nissan

•

Wizz Air

•

Diageo

•

Mondelez

•

Visa

•

Dr Pepper

•

GE Health

•

Astra Zeneca

•

GoPro

•

L’Oreal

•

Novartis

•

Aviva

•

Nissan • Wizz Air • Diageo • Mondelez • Visa • Dr Pepper • GE Health • Astra Zeneca • GoPro • L’Oreal • Novartis • Aviva •

Igniting Conversations

As your dedicated Social Media Insight Expert, I share cutting-edge analysis, industry trends, and actionable insights to help you navigate the digital landscape.

Shrinkflation Goes Viral:
Brands Beware

  • Malena is a fantastic senior analyst and strategist with a great eye for spotting the essential details and opportunities across huge data sets. Her knowledge of platforms is fantastic and to top it all off, she's a real pleasure to work with :)

    Emma Hurley

  • Malena was a valuable member of our team, often steering stages of the project, advising on methodology, and continually ensuring project integrity. She developed great relationships with the team and provided frequent and appropriately detailed updates. Any issues were raised in good time, along with suggested solutions.

    Toni-Marie Bonser

  • Malena and I have been working together for the last few months and I've been hugely impressed by the quality of her thinking, her positive and proactive nature and her deep desire to learn and improve. She's a great person to chat with and would be an amazing addition to any team.

    Jeremy Hollow

  • It has been my pleasure to work with Malena on various projects over the years, notably for global pharma brands. On every occasion I have been impressed by her knowledge, skilla, and enthusiasm for the job. She is a brilliant analyst who would be an asset to any company.

    David Barnett