I'm Malena Roche, a seasoned Insights & Strategy Professional and Social Media Expert. With a passion for uncovering the stories hidden within data, I specialize in transforming complex social media interactions and digital footprints into actionable business strategies.

My journey in the world of insights began in the pharmaceutical industry, where I worked on multi-market research for several years. Since then, I've expanded my expertise to include a diverse range of industries, including FMCG, automotive, and alcoholic beverages.

With a unique blend of linguistics, cultural studies, and psychology, I bring a multidisciplinary approach to data analysis. This diverse background allows me to adapt strategies across various sectors, always with an eye for cultural nuances and linguistic subtleties.

Ignited Insights believes in the power of data to illuminate paths to growth and transform businesses. It’s not about just analyzing numbers – it’s about igniting strategies, uncovering opportunities, and driving meaningful change. My approach combines rigorous analysis with creative thinking, ensuring that every insight delivered is both actionable and impactful.